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Nicole Chetcuti attended Carsten Institute NYC graduating in 2005. She has worked in the best of the best salons in the city (Arrojo Studio and Peter Louis Salon Midtown) learning the skills of straight razor haircut designs, extensions and thermal reconditioning. Nicole has positioned herself to have amazing opportunities throughout her career such as working backstage at NYC Fashion Week for several seasons as well as becoming published in numerous magazines and online publications, such as Estetica Magazine, Salon Today, and Behind the Chair. She was an Educator for Product Club for 8 years traveling around the country teaching other salon professionals on trend color/balayage techniques until she decided it was time to solely focus on growing her family.


Nicole's deep love of education is what keeps her in the game of being a business owner. Her skills in marketing and creativity is what drives Branch to set itself apart from the competition in the Valley. She has owned her salon for 13 years and has committed herself to daily marketing and studying color techniques to keep her business thriving. She is most passionate about transforming the lives of her #BranchBabes as a Level 3 NBR™ Certified Artist for 6 years. Her love of watching her clients come alive in her chair has truly become an addiction for her. The women who grace her chair are undeniably thrilled with their results and have become like family. Nicole is not only dedicated to giving them the very BEST result, but one that enriches their hair's current integrity and sets a plan in place for optimal results throughout future appointments.

In April 2022, Nicole launched Yumé Haircare™, a 3 year long passion project to create the first ever haircare line exclusively for hair extension clients. Her wide eye foresight to find missing pieces in the hair industry is what brought her the vision to create and bring for the very first time, 16 products made for an entire Exclusive Extension Haircare™ product line for any extension guests.

Proceeding her product line, Nicole sought out to achieve another solution and need for the extension industry, but this time for the innovators behind the chair. She launched, Branch Academy of Extensions in April 2023. Her intimate classes are held at her salon for 10 elite, hand selected students to attend. She hosts classes educating on a deeper level for a higher skillset for coloring/blending extensions, as well as mindset coaching on limited beliefs and financial abundance. 

Nicole is an extremely driven person who is still humble in her career. She stays hungry to keep opportunities alive. Her other passions include traveling, yoga, working out, hiking, whipping up delicious recipes, entertaining, and spending quality time with her son; Benson, and her 2 dogs; Sophie and Jake who you can find hanging out at the salon often.

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